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Apple Special Event September 8 2016

Apple Special Event September 8 2016

Re-Watch Event


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The presentation started with Tim Cook and James Corden doing the Late Late Show – Car Pool Karaoke. They sung songs like “I Lived” by OneRepublic and “Sweet Home Alabama” by Lynyrd Skynyrd. James gave tips like “wear a suit made of Apples and a Cane with an Apple on top.” Even Pharrell Williams joined them.

Tim Rocked some Blue Retro Glasses, but never wore them on-stage.

Apple is working with Carpool Karaoke in creating episodes for Apple Music, premiering early next year.

Apple Music

Apple Music has been taking on a lot of traction with over 70 new “first release” songs from artists this year. Apple have now hit over the 17 million users mark.

App Store

Apple have seen over 140 Billion downloads from the App Store and “has become” the most popular gaming device in the world.

Nintendo has also partnered with Apple to bring us Mario on iOS. The game is called “Super Mario Runs”.

The game is a side scroller and Mario auto runs. All you really need to do is tap the screen to jump. The longer you press, the high Mario jumps.

Super Mario Runs will be a one off price and will be released later this year.

Apple Watch

The Company did a recap of WatchOS 3. Preparing everyone for how the new Apple Watch will improve your experience with WatchOS.

The creators of Pokémon Go came out to announce that an App is coming to Apple Watch. You can now get your information and notifications straight from your Watch.

It will ship near the end of the year.

The Company then came with the big announcement…

Apple Watch Series 2

Apple went straight to their most proudest part of the Watch. Apple Watch Series 1 was splash proof, but Series 2 is now “Swim Proof”, becoming Water Resistant to 50 metres. This makes it truly a Sports Watch.

Speakers need air to make sound, so Apple redesigned the speaker to be positioned more on the edge and they made the watch use the speaker to inject the water from the speakers bay:

Here are the Apple Watch Series 2 Specs:
  • Duel Core
  • 2x Brighter Display
  • Water Resistant 50 metres
  • Built-in GPS
  • WatchOS 3

Series 2 Casings & Bands

  • Aluminium Case
  • Stainless Steel Case
  • New Ceramic Case
  • Same Series 1 Band Styles
  • New Hermes Bands

Apple have partnered with Nike to create a Tailored Nike Apple Watch. They have their own style and apps for sports users.

Apple Special Event September 8 2016

From a 2015 Watch Sales Chart, the company shows the top Watches sold by various Watch Manufacturers before the release of Apple watch, to after.

Apple Watch quickly took second place.

Series 2:

Pre-Order: September 9

Release: September 16

Price: Starts at $369USD | $529AUD

Series 1:

Upgrade: Duel Core

Price: Starts at $269USD | $399AUD

WatchOS 3 also releases September 13


Apple have Sold over 1 Billion iPhones. They seem to be doing very well against their Android Competitors.

Before getting to the Main Attraction, the Company did a recap of iOS 10.

it had finally come. They finally announced:

iPhone 7 & iPhone 7 Plus

Apple broke it down to 10 points:

1. Design

Apple have created a new design for the Apple with two new colours, Jet Black and Black.


(YouTube Video Deleted)

Other Colours include:

  • Gold
  • Silver
  • Rose Gold

2. Home Button

Apple redesigned the Home Button to have Force Sensitivity.

The Home Button helps users with various tasks like Multitasking, Siri, TouchID etc. Now with the New Taptic Engine, it will be able to assist with new ways of notifying you like vibrating when you get a Notification or Phone Call.

3. iPhone 7 & 7 Plus Water/Dust Resistant

Apple have made the new phones Water & Dust Resistant, ensuring no issues occur in all types of situations.

The phones are rated “IP67 Protection Standard”.

4. Camera

Apple have upgraded and redesigned the phones cameras to try and become the best Smartphone Camera available.

The iPhone 7 Plus has also gone one better and has been fitted with Duel Lenses.

The Duel lens help with Optical zooming. One camera is a Wide-Angle Lens and the other is a Telephoto Lens.

The Camera has also been fitted with a Image Signal Processor (ISP) that helps with processing images you take. It calculates lighting, people, objects, white balance, focus etc. All in all, the ISP apparently does over 1 billion operations per photo at a speed of around 25 milliseconds.

The Specs:

  •     iPhone 7    |   iPhone 7 Plus
  • 12MP Camera |  x2 12MP Camera
  • Optical Image Stabilization
  • f/1.8 Aperture
  • Six-Element Lens
  • High-speed Sensor
  • Quad-LED True Tone Flash
  • Apple Designed ISP
  • Wide Colour Gamut
  • 7MP FaceTime HD Camera

New Depth of field Software is being developed and tested to get quality foreground/background focus that gives you clear foreground and nice looking background blur. It will be available later this year as a free update.

5. Retina Display

  • 25% Brighter
  • Wide Colour Gamut
  • Cinema Standard
  • Colour Management
  • 3D Touch

6. Audio

The phones have been fitted with Stereo Speakers for improved Sound Quality.

7. Ear Pods | 8. Wireless

This point has been the biggest controversy over the web and media for a few months now.

Apple announced that they have removed the “100 Year” old Analog Connector, becoming replaced with Lightening Cable or Wireless.

Apples goal is having more things wireless than plugged in.

The phones come with the new standard – Lightening connected Earpods. But to ease the pain for users, they have added a New Analog Adaptor in the box, rather than an extra accessory you must purchase.

There are now over 900 Million Lightening Connector devices.

What are Apples Reasons to do this? Well they broke it down to three points:

  1. Courage – Analog is very old now. Sound quality has increased with better technologies, so why continue using Analog?
  2. Space requirements – The size the connector is, takes up room that makes things harder to bring lighter, thinner phones that people currently demand. Having one connector to rule them all helps significantly.
  3. Great Audio – It goes back to point 1. Technology has allowed us to have much better audio quality that a Analog connection cannot achieve.


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Apple AirPods

Apple have created new Wireless Earpods. These Earpods have been specially designed to maximize performance over a WiFi connection.

Apple installed a W1 Chip that helps process Audio and other functions on the device.

The pods have infrared sensors to detect when the pods are put in your ear. Even putting one in will have the W1 Chip optimize Audio for the one ear.

They also have Accelerometers to detect taps. This allows activation of things like Siri.

It also has beam formed Microphones to assist with noise cancellation by listening to noise around you and your own voice, maximizing the input.

The Battery holds 5 Hours of Listening and a Charging Box that holds a Charge for 24hrs.

9. Apple Pay

Apple have made sure that iPhone/Apple Watch and Apple Pay can work within Japan.

Japan uses their own type of NFC called FeliCa.

10. Performance

Apple have made the most powerful iPhone to date.

The specs have had a huge increase.

Apple have created the A10 Fusion Chip. It has 4 Cores, 2 High Performance, 2 High-Efficiency Cores. Improved Graphics.

iPhone 7 Specs:

  • 12MP Camera
  • 4.7″ Retina HD Display with Wide Colour Gamut
  • Optical Image Stabilization
  • 7MP FaceTime HD Camera
  • New Home Button
  • Water/Dust Resistant
  • Stereo Speakers
  • A10 Fusion Chip
  • LTE Advanced, up to 450Mbps
  • Longest Battery Life ever in an iPhone
  • iOS 10

iPhone 7 Plus Specs:

  • x2 12MP Cameras | x1 Wide-Angle, x1 Telephoto
  • 5.5″ Retina HD Display with Wide Colour Gamut
  • Optical Image Stabilization
  • 7MP FaceTime HD Camera
  • New Home Button
  • Water/Dust Resistant
  • Stereo Speakers
  • A10 Fusion Chip
  • LTE Advanced, up to 450Mbps
  • Longest Battery Life ever in an iPhone
  • iOS 10

Pre-Order: September 9

Release: September 16


  • 32GB – 7: $1,079AUD | 7Plus: $1,269
    128GB – 7: $1,229AUD | 7Plus: $1,419
    256GB – 7: $1,379AUD | 7Plus: $1,569

The iPhone 6S & 6S Plus has also been upgraded in Storage.

Apple Special Event September 8 2016


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The presentation ended with Sia performing her new song “The Greatest” and “Chandelier”.